Duplicate Content Kills Your SEO

16 July 2019

Visit SEO And Migrations: Matt Cutts On Changing Domain Names for the whole story SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to […] The post SEO And Migrations: Matt Cutts On Changing Domain Names appeared first on | Backlinks Audits Keywords & Guides. …

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3 July 2019

Visit Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative for the whole story AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 The post Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative appeared first on Make An Impact | Ultimate SEO. …

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28 June 2019

Visit Political SEO: Common Mistakes Campaigns Make On Facebook for the whole story This post is largely a repost from New Media Campaigns.  Its spot on and I couldn’t say it better.  Some additional recommendations I’ve made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  Speaking uncovered in torrential rains history blame’s his death on the blunder of talking so long in a downpour.  The end of a politician due to his messaging is the image I give you. Top Mistakes Made In Social Media By Candidates 1. Not promoting it The first tip is[Find Out More] The post Political SEO: Common Mistakes Campaigns Make On Facebook appeared first on Make An Impact | Ultimate SEO. …

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26 June 2019

Visit Search Engine Ranking: Website Ranking Keywords Backlinks And All for the whole story In several previous articles we’ve covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we’re going to look more holistically at the sum of the parts and how it fits together. Search Engine Marketing Vs Search Engine Optimization SEO is not Search Engine Marketing, or SEM. It is closely related but very different.  In the end both mean to drive relevant traffic to a site but in different, often at odds means.  SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels. I’d argue that a good SEM landing page is an awful SEO landing[Find Out More] The post Search Engine Ranking: Website Ranking Keywords Backlinks And All appeared first on Make An Impact | Ultimate SEO. …

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25 June 2019

Auto Blogging Creating A Private Blog Network AWS Vs Google Cloud Vs Digital Ocean: Cloud SEO On Page Vs Off Page SEO Speed: Page Load – Technical SEO Check out these important topics of SEO from Ultimate SEO https://ultimateseo.org/find-post/

SEO Articles For DIYers Web Host, Design, Data and SEO Services

25 June 2019

Visit SEO Vs PPC: Backlink Project Increases Traffic 1200% for the whole story After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain. SEO Vs. PPC Traffic The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period. The client had used PPC campaigns to[Find Out More] The post SEO Vs PPC: Backlink Project Increases Traffic 1200% appeared first on Make An Impact | Ultimate SEO. …

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20 June 2019

Visit What A CDN Can Mean For Your SEO for the whole story Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking. Each 1 second delay reduces page views by 11% Each 1 second delay decreases customer satisfaction by 16% Each 1 second delay decreases 7% of conversion rate For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales. Google uses page load speed to help determine your sites rank. CDNs are great resources to speed up your page speed load times. Think of it like this[Find Out More] The post What A CDN Can Mean For Your SEO appeared first on Make An Impact | Ultimate SEO. …

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9 June 2019

Visit Ultimate SEO And Cloudflare Partners for the whole story Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions. In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video. Us in 90 Seconds from Cloudflare on Vimeo. How CloudFlare increases speed and security of your site This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants. CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it[Find Out More] The post Ultimate SEO And Cloudflare Partners appeared first on Make An Impact | Ultimate SEO. …

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Democrats Are Winning The Fundraising Race In The Senate

One of the strongest signs of a blue wave in the 2018 election was the green wave that preceded it: Democratic candidates running in that cycle raised googobs of money (a highly technical term). So in addition to indicators like the generic congressional ballot and special election results, the second-quarter fundraising reports filed this week with the Federal Election Commission are another clue as to whether Democratic momentum will carry forward into 2020’s congressional races. And while it’s still early in the election cycle, it looks like fundraising is once again a bullish indicator for Democrats’ success, at least in the Senate. (We excluded House races from our full analysis because of the sheer number of districts, but for what it’s worth, the Democratic Congressional Campaign Committee had raised nearly twice as much as the National Republican Congressional Committee as of their last FEC reports.)

In competitive Senate elections — those that the three major election handicappers rate as anything other than solid red or blue1 — Democrats have raised $34.1 million in total contributions in the first six months of 2019, and Republicans have raised $29.3 million. (A handful of minor candidates did not have second-quarter reports posted on the FEC website as of Tuesday at noon, so these numbers may be incomplete.) That gap is especially troubling for the GOP because there are eight Republican incumbents running in those 14 races, and incumbents usually raise more money than challengers early on. While Democrats have only four incumbents running, they’ve raised more than four times as much as their Republican challengers in those races. And in the two open-seat races, Democrats are outraising Republicans $1.9 million to $763,771.

Democrats are outraising Republicans in Senate races so far

Amount raised by each party in 14 competitive U.S. Senate elections, in the first six months of 2019

Total Contributions
State Race Rating Incumbent Democratic Republican
Iowa Likely R R $0.7m $1.9m
Kansas Likely R Open seat 0.0 0.6
Kentucky Likely R R 0.0 4.3
Texas Likely R R 1.0 2.9
Georgia Lean R R 0.5 2.0
Maine Lean R R 1.2 3.1
North Carolina Lean R R 0.7 2.9
Alabama Toss-up D 3.4 1.7
Arizona (special) Toss-up R 8.4 4.9
Colorado Toss-up R 6.7 3.4
Michigan Likely D D 4.0 1.5
Minnesota Likely D D 2.5 0.0
New Hampshire Likely D D 3.2 0.0
New Mexico Likely D Open seat 1.9* 0.2
Total 34.1 29.3

Race rating is the median rating from Inside Elections, Sabato’s Crystal Ball and The Cook Political Report. Some candidates’ second-quarter reports did not appear on the FEC site as of noon on Tuesday, July 16, so data may be incomplete. In New Hampshire, no Republican candidate had filed to challenge incumbent Sen. Jeanne Shaheen by the time the books closed on the second quarter.

*Includes $46,451 raised by incumbent Sen. Tom Udall, who will not seek reelection.

Sources: Federal Election Commission, Inside Elections, Sabato’s Crystal Ball, The Cook Political Report

In addition, Democrats are outraising Republicans in all three of the most competitive races — those rated as “toss-ups” — even though two of them have Republican incumbents. One of these is the upcoming special election in Arizona, where the competition to be elected to Sen. John McCain’s former seat looks like an early front-runner for most expensive Senate race of 2020. Former astronaut Mark Kelly, the likely Democratic nominee, has already raised a staggering $8.4 million in total contributions. Republican Sen. Martha McSally has raised $4.9 million. (McSally was appointed to the Senate in December, which means she may not have the same fundraising advantage that other incumbents do; on the other hand, even though Kelly outpaced her, she did raise more than any other incumbent on this list.)

Similarly, in Colorado, Republican Sen. Cory Gardner has taken in $3.36 million in total contributions. That’s slightly less than former state Sen. Mike Johnston, who at $3.4 million has raised the most of any of Gardner’s Democratic challengers. Other Democrats in the race (including former diplomat Dan Baer, who raised $1.1 million in just two and a half months) have also raised some impressive sums, and there may yet be more Democratic challengers coming out of the woodwork — Secretary of State Jena Griswold is exploring a run, for example.

In Alabama, the final toss-up race, Democratic Sen. Doug Jones’s incumbency has helped him raise $3.4 million in total contributions so far this year, more than the $1.7 million combined total raised by all the Republicans hoping to face him. Of those challengers, Rep. Bradley Byrne got the biggest chunk of those contributions: $576,519 worth. Former Alabama Supreme Court Chief Justice Roy Moore raised just $19,694, although he only announced his campaign at the very end of the quarter.

In four other races, the incumbent party has outraised the opposition so far, but a newly announced challenger has exhibited early fundraising strength. In North Carolina, Democratic former state Sen. Cal Cunningham raised $521,757 in total contributions after announcing his challenge to Sen. Thom Tillis on June 17. In Iowa, Democrat Theresa Greenfield raised $591,137 for her bid against Sen. Joni Ernst in a little less than a month. Running against Sen. Susan Collins of Maine, Democratic state House Speaker Sara Gideon raised $1.1 million in just one week. And Republican John James got into the act too, raising $1.5 million after announcing his campaign to unseat Michigan Sen. Gary Peters on June 6. Of course, these candidates are probably benefiting from a surge of enthusiasm generated by their entry into the race, so they may not be able to sustain that pace going forward, but they’re worth keeping an eye on.

In the other seven races I looked at, it was pretty clear that the incumbent party has the fundraising advantage so far. Democratic Sens. Tina Smith of Minnesota and Jeanne Shaheen of New Hampshire look to be in good shape so far based on the anemic or non-existent fundraising of their GOP opponents, though a Republican filed to oppose Shaheen just after the books closed on the second quarter, so we’ll have to wait for the third-quarter reports to gauge his strength. Democrats are also responsible for most of the fundraising in New Mexico, which will be an open seat in 2020 but is currently held by a Democrat. And Republicans have solid financial leads in Kansas, Kentucky, Texas and even Georgia, which two election handicappers give only a “Lean Republican” rating. In fact, these states might be the most promising notes for the GOP in these fundraising numbers.

H1 Tag More Than One On A Page, Order Of Header Tags

3 July 2019

Visit Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative for the whole story AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone.  Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS.  Check them out and see what you can do with a $5 server.  Click the image above and you will receive a $25 credit. Or follow this url https://m.do.co/c/6f93e63b6b43 The post Digital Ocean Credit – Be Your Own Cloud Web Host – AWS Alternative appeared first on Make An Impact | Ultimate SEO. …

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28 June 2019

Visit Political SEO: Common Mistakes Campaigns Make On Facebook for the whole story This post is largely a repost from New Media Campaigns.  Its spot on and I couldn’t say it better.  Some additional recommendations I’ve made for political candidates and their campaigns are included in: Political SEO and Articles Politically Tagged the main article I have on this is Political SEO: SEO Tips For Political Campaign Websites William Henry Harrison is the imagery I wanted you to consider when thinking about your social media and mistakes that could be made. As President of the United States he wasted no time in his inaugural address to deliver in detail his long plans for the country.  Speaking uncovered in torrential rains history blame’s his death on the blunder of talking so long in a downpour.  The end of a politician due to his messaging is the image I give you. Top Mistakes Made In Social Media By Candidates 1. Not promoting it The first tip is[Find Out More] The post Political SEO: Common Mistakes Campaigns Make On Facebook appeared first on Make An Impact | Ultimate SEO. …

Political SEO: Common Mistakes Campaigns Make On Facebook Web Host, Design, Data and SEO Services

26 June 2019

Visit Search Engine Ranking: Website Ranking Keywords Backlinks And All for the whole story In several previous articles we’ve covered: Domain Auditing, Page Speed And SEO, Backlinks and even some less than white hat techniques such as Private Blog Networks, Guest Posts and more.  All of these are cogs in the greater overall machine which is Search Engine Optimization or SEO.  To you and any other website owner it is Search Engine Position Ranking.    In this article we’re going to look more holistically at the sum of the parts and how it fits together. Search Engine Marketing Vs Search Engine Optimization SEO is not Search Engine Marketing, or SEM. It is closely related but very different.  In the end both mean to drive relevant traffic to a site but in different, often at odds means.  SEM includes Pay Per Click or PPC traffic, but can also include more paid traffic channels. I’d argue that a good SEM landing page is an awful SEO landing[Find Out More] The post Search Engine Ranking: Website Ranking Keywords Backlinks And All appeared first on Make An Impact | Ultimate SEO. …

Search Engine Ranking: Website Ranking Keywords Backlinks And All Web Host, Design, Data and SEO Services

25 June 2019

Auto Blogging Creating A Private Blog Network AWS Vs Google Cloud Vs Digital Ocean: Cloud SEO On Page Vs Off Page SEO Speed: Page Load – Technical SEO Check out these important topics of SEO from Ultimate SEO https://ultimateseo.org/find-post/

SEO Articles For DIYers Web Host, Design, Data and SEO Services

25 June 2019

Visit SEO Vs PPC: Backlink Project Increases Traffic 1200% for the whole story After placing backlinks 15/15 new domains I had linked to the site we’re registered and added to the site’s formula. Traffic responded better than I expected… Increasing Organic SEO Traffic The site’s organic traffic had been previously in the single digits, now at 1,600 a month later I could claim a 1235% increase in organic traffic. The site had never received this much organic traffic. It had been largely fueled by an increase in keywords of over 600%. This is an example of how a domain’s authority and trust can be raised through backlinks to improve keyword adoption across the domain. SEO Vs. PPC Traffic The client had other similar site’s that I hadn’t focused on that saw updates to the onpage tags and discussion on the technical SEO challenges. These sites saw no real change in organic traffic during the same period. The client had used PPC campaigns to[Find Out More] The post SEO Vs PPC: Backlink Project Increases Traffic 1200% appeared first on Make An Impact | Ultimate SEO. …

SEO Vs PPC: Backlink Project Increases Traffic 1200% Web Host, Design, Data and SEO Services

20 June 2019

Visit What A CDN Can Mean For Your SEO for the whole story Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches. Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking. Each 1 second delay reduces page views by 11% Each 1 second delay decreases customer satisfaction by 16% Each 1 second delay decreases 7% of conversion rate For a store doing $100,000 a day a 1 second delay means $2.5 million in lost sales. Google uses page load speed to help determine your sites rank. CDNs are great resources to speed up your page speed load times. Think of it like this[Find Out More] The post What A CDN Can Mean For Your SEO appeared first on Make An Impact | Ultimate SEO. …

What A CDN Can Mean For Your SEO Web Host, Design, Data and SEO Services

9 June 2019

Visit Ultimate SEO And Cloudflare Partners for the whole story Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions. In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video. Us in 90 Seconds from Cloudflare on Vimeo. How CloudFlare increases speed and security of your site This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants. CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it[Find Out More] The post Ultimate SEO And Cloudflare Partners appeared first on Make An Impact | Ultimate SEO. …

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8 June 2019

Visit AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner for the whole story Why I Made The Switch To Digital Ocean And You Should Too After a year of ballooning costs I stumbled across Digital Ocean an figured I’d try their $5 VPS server and compare it to my Amazon Web Services experience. Astonishing… Digital Ocean quickly grabbed my attention with the straight forward ease of use. I had a working cPanel server in less than 20 minutes. They make the entry into Cloud Computing easy with a 1 CPU 1 GB Ram server that has 25GB SSD and 1000GB Transfer …. also included was 2 external IP Addresses and the Ability to create a firewall protecting my servers. That cost $5 a month. Jaw dropping I exclaim the AWS price is $5 just for the two IP addresses! I should have made an apples to apples comparison but at that moment I was off. My AWS Configuration And Cost: 2 t2.medium 2[Find Out More] The post AWS Vs. Digital Ocean: Costs, Performance, Features For Cloud Computing | Clear Winner appeared first on Make An Impact | Ultimate SEO. …

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7 June 2019

Visit Creating A PBN Network Part 4: The Site Needs A Story for the whole story Creating a PBN or Private Blog Network is likely more difficult that just focusing on your content and the value it offers visitors. In this post we’ll examine what you need to have on the site and how it should be structured. In previous posts we’ve discussed: Creating A Private Blog Network: PBNs In 2019 For SEO PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects Auto Posting Across Social Media Platforms – IFTTT – Buffer.com Domain Name Register – PBNs In Mind – Namesilo.com Every Site Needs A Backstory Because every organic real site has one. If you decide before you create the site what it is and who made it then you’ll be able to create a site that will serve your PBN well. I’ve made site’s as if it were a school assignment in music and communication, or I’ve built a medical conference site[Find Out More] The post Creating A PBN Network Part 4: The Site Needs A Story appeared first on Make An Impact | Ultimate SEO. …

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SEO And Migrations: Matt Cutts On Changing Domain Names

Visit SEO And Migrations: Matt Cutts On Changing Domain Names for the whole story

SEO And Migrations: Changing Domain Names With Matt Cutts

Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. 

SEOData.cloud was and it seemed great because it used three aspects of what I wanted to focus on all in one address.  Of course it lacked any backlinks or history and wasn’t a .com .net, or a .org. 

I switched after ultimateseo.org expired from another person because it had the backlinks and metrics of a site years ahead of SEOData.cloud.

There are a lot of opinions in SEO on how to switch domains during a migration but few carry the experience and weight as Matt Cutts, former head of Google Search Spam Team.  Here’s a video of his guidance.

Matt Cutts Video On Changig Domain Names

Changing Domains And SEO Concerns

What should you consider before a domain name shift?

  1. Domain Age: It’s still a ranking factor.  Not huge but a factor to consider.
  2. Redirects: Per the latest from Google 301 redirects will transfer 100% of SEO value but make sure its relevant content to ensure user behavior doesn’t hurt your site. i.e. Someone is looking for Australian Kangaroos and you’ve redirected everything to your homepage about animals.  Make the redirect to a page about kangaroos. 
  3. Internal Redirects and Assets: Make sure you crawl your site and adjust for links that may include the old domain.
  4. SEO TIP If your site structure is remaining untouched (it should for right now) consider setting the domain as an alias of the old domain or vice versa and assign canonical tags to the new domain’s content.  
  5. Always begin with an SEO audit of your existing site.  To maintain the status quo you need to know where you stand.

 

Ultimate SEO is a big fan of Matt Cutts and his video posts providing actionable SEO advice.  It’s not just because he and our sites founder are both named Matt, from Kentucky and born in the 70s.  Matts videos come from a true authority and provide an inside look into the workings of Google’s search engine.

For these reasons we’re collecting clips of Matt’s Youtube posts and making a gallery of what we think our his best advice.  We’ll also examine the relevancy of these nearly decade old videos and update you as we learn of changes. 

Feel free to comment if you know of differences in today’s SEO environment.

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The Rockets’ Russell Westbrook Trade Presents More Questions Than Answers

So much for the idea of the Rockets standing firm and running things back for the 2019-20 season.

Houston, after initially being described in reports as a longshot in Russell Westbrook trade talks, landed the Oklahoma City star Thursday night, edging out other suitors like the Miami Heat and Detroit Pistons. The move is undoubtedly a huge one: Westbrook joins the Rockets, while the rebuilding Thunder will take back an aging Chris Paul and pocket first-round picks in 2024 and 2026, along with two future pick swaps. If you’re counting, OKC has now picked up a total of eight first-round picks since this year’s draft alone.

Many will likely struggle to understand this deal for Houston. But let’s not make this more complicated than it is: Rockets general manager Daryl Morey has always prioritized star talent over just about everything else. And Westbrook has that, even if he might make for a questionable fit.

The first question that comes to mind: Is it really worth it to hand the rock to a ball-dominant player who is so much less efficient than James Harden is? Especially when that player occupies the same point-guard position, and can’t shoot the ball nearly as well as Paul, the man he’s replacing? The wide gap in defensive IQ between Paul and Westbrook is also worth pointing out, even if Westbrook’s athleticism is substantially greater than Paul’s ever was. (Maybe there’s a hope that Westbrook and Harden, longtime friends from their time in OKC, will play off each other well because of that prior experience together? Also: It’s hard to believe that the Thunder drafted three MVPs in a row, and now all three are gone.)

In Paul, the Rockets had a pretty steady secondary playmaker who could both play alongside Harden — even when they clashed — and maintain continuity with the same 1-on-1 playing style when the former MVP went to the bench for a breather. Houston mostly lived, and sometimes died, with that strategy — one that would have been tougher to deploy as Paul continued to slow down. One indication that Paul was beginning to lose a step: The cerebral point guard averaged 1.05 points per direct isolation play<a class="espn-footnote-link" data-footnote-id="1" href="https://fivethirtyeight.com/features/the-rockets-russell-westbrook-trade-presents-more-questions-than-answers/#fn-1" data-footnote-content="

Meaning a 1-on-1 play that results in a shot, a turnover or a foul. Among players with 250 such plays in each season.

“>1 in 2016-17 and an NBA-high 1.15 points in 2017-18, according to data from Second Spectrum. But during the 2018-19 season, Paul saw his 1-on-1 numbers fall dramatically, down to 0.88 points per direct isolation.<a class="espn-footnote-link" data-footnote-id="2" href="https://fivethirtyeight.com/features/the-rockets-russell-westbrook-trade-presents-more-questions-than-answers/#fn-2" data-footnote-content="

Interestingly, Westbrook averaged 0.88 points per direct iso last season, too.

“>2

But even with Paul getting slower, there are two areas where he still outplays Westbrook: He makes far fewer mistakes (Paul has a 4-to-1 assist-to-turnover ratio for his career, while Westbrook owns a 2-to-1 ratio), and he is a vastly superior jump-shooter, having hit almost 38 percent from deep the past 10 seasons while Westbrook stands at just 31 percent over that span. That difference in shooting ability is a key distinction, given that the Rockets have been more reliant on the 3-point shot than any other NBA club in recent years.

There are ways in which a move like this could pay off for Morey and the Rockets, though. Westbrook will turn 31 soon, and his relative durability the past few years is an obvious plus compared to Paul’s, who is 34 years old. (Paul’s contract expires a year sooner, but both deals carried roughly a $40 million annual price tag either way.) Westbrook will never be the shooter that Paul is, but Houston is banking on the fact that he’ll be just as good for the offense — if not better — because of his ability to create.

There will be some other areas of concern, too. Harden and Westbrook rank No. 1 and No. 2 in the NBA in turnovers<a class="espn-footnote-link" data-footnote-id="3" href="https://fivethirtyeight.com/features/the-rockets-russell-westbrook-trade-presents-more-questions-than-answers/#fn-3" data-footnote-content="

Another stat Westbrook and Harden rank No. 1 and No. 2 in: single-season usage rate. Westbrook’s 2016-17 MVP season marked the highest usage rate the league has ever seen, at 41.6 percent. Harden’s 40.4 percent mark this past season ranks as the second-highest usage rate of all time.

“>3 the past three years, with more than 1,100 giveaways each in that window. And Westbrook has a tendency to call his own number at times when he’s ice cold — particularly in the playoffs, even when he has a capable superstar teammate to help shoulder some of the burden.

Still, in our story on Westbrook earlier this week, we mentioned that the OKC star ranked near the top of the NBA in drives per game and shot a career-best 65 percent at the rim, all while throwing an NBA-high 802 passes that led to 3-point attempts. Between the Rockets’ ample spacing and their perimeter scoring threats — two things the Thunder lacked — Houston may benefit from Westbrook’s explosive athleticism on offense.

Even if Westbrook continues to be highly productive — if not triple-double-a-night productive — there are still so many questions we’ll be curious about. Will his contributions on both ends outweigh the steadiness the Rockets generally got from the older Paul? (Especially when our early projections pegged Houston as the best team in the West still.) Will Houston become an even more predictable two-headed monster than before? And what if this still isn’t enough to put the Rockets over the top?

We know Morey’s gambling tendencies by now, and he’s content to get these answers later and change things down the line if need be. For now, though, the Rockets have another star alongside Harden, and if nothing else, it figures to make the team very interesting — probably even more than before.