Free Auto Blogger

Lots of services out there will handle your blog posts and content but very few are free. Automated posts across domains can easily be setup using IFTTT or RSS feeds. You don’t have to post to 20 blogs each time you want to distribute across sites. You also don’t need a plugin that spins text to a point that it sounds fake.

Free Auto Blogger

CyberSyn doesn’t know I’m writing anything on them and this isn’t a paid endorsement, I use their product on about 100 domains and its worked perfectly for me, its a free full text RSS feed to post plugin available through the WordPress plugin repository. Most RSS Feed to Post programs don’t work or only do half of the needed process for free. CyberSyn does it all.

I have a domain that is of little value and I think I got it for 1.99. I turned it into my distribution center. Lets call it example.com. I then create categories for the types of articles I’ll be posting. So let’s say our categories are News, Farming, SEO, Cooking and Finance. By making these categories I now have 5 categories or 5 RSS feeds of my own, in addition to the site’s main one. I also assign tags because RSS feeds can be made to follow a tag.  SO lets say I make green, blue, red and purple as tag words. Tag all the articles that are alike, and post your newest masterpiece.

Of my 100 domains I have groups and I’d download CyberSYN and install it, listing the feed it is supposed to post to https://example/tags/blue/feed. I can add that url to whatever blogs I want and then interweave the categories to create another niche delivery system to the same domains. There’s hardly a limit to the number of categories and tags you can use.

Once you’ve setup these feeds you can post to News and Blue and that’s who’s going to backlink or pickup your article. CyberSYN allows full text extraction, you can credit your sources, and choose other various options.

Free Auto Blogger

Test your site to site RSS feed

Post from your main distribution site and wait. You’ve already likely at this time set an automated timed cron job for CyberSYN. I generally set this value at 4000 minutes so there are a couple days to cool don but new content is constantly added.

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UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

Ultimate SEO has gotten a little more ultimate.  We continuing to offer our SEO information and topical articles and plan to expand into indepth discussions of stuff at the most minute details.  Great for those of us who love metrics and but our metrics are only as good as the tools we can access.  SEO tools are plentiful and almost all are expensive.  The best tools focus on one aspect of SEO and do that well but effective SEO campaigns are holistic and can’t neglect other foundational tool categories.  Having the best backlink tool won’t make the best SEO Site Audit.  It takes multple tools, often overlapping and many cost hundreds of dollars a month.  Thats why we’re launching UltimateSEO.net

FREE SEO TOOLS SITE

SEO Tools are abundant but hard to find interestingly enough. At Ultimate SEO We’re offering more than one scan tool for page auditing.  In the image below there is a scan auditing tool in the blue and yellow header and a separate unrelated scan auditing tool on the page. We encourage you to use both.  Additionally from the Tools drop down you can take advantage of a dozen more SEO tools.  We’ll work to continue to expand the sites tools and we will NOT charge for these tools.

In addition to these tools SEO Panel is an open source tool that will allow users to track metrics and issues over the course of months and years allowing sites to see trends.  SEO Panel is also FREE but it does require registration at THAT site.  SEO Panel is available at https://panel.ultimateSEO.org

UltimateSEO.net homepage
UltimateSEO.net focused on SEO Tools

UltimateSEO.org also hosts a forum where you can seek answers to common and uncommon SEO issues.  Happy SEOing and may the backlinks always be follows.

List of existing tools

CSV File Merger

Keyword List Multiplier

Structured Data Tool

Link Variance

Analytics Spam Tool

Bulk URL Checker

RSS Feed Creator

What’s My SEO Score (Page Auditor #3)

SEO Panel Homepage

SEO PANEL – Free Rank Trending Site

We also have an in-depth SEO tool available to our listers and visitors.

SEO Knowledge Bank And Support At UltimateSEO.org

SEO Articles and case studies will be published and pieced together to create guides specific to topics of interest.

Forums and discussions between fellow SEO professionals are available and hosted at the site.

SEO Support Desk allows registered users to enter a support request .

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Googling Online Reviews And Top 10 Lists Are Wastes Of Time

So an annoyance and a likely by product of SEO is the lack of quality articles and reviews on topics these days.  I expected that it would be annoying to search out a possible new theme for one of my sites but I what I found in the search results was a heap of … shit.  Like total crap that served as self promoting noise dressed up as useful reviews.

I Googled “SEO Agency WordPress themes” The top 10 results all pretty much sucked, they lacked any real effort in delivering what they claim to offer.  Lets look at the top result…and how bad it reviews what it claims to review.

This top result on Google is pointless to visit.  They review the same thing ten times essentially and describe features of WordPress that are available to any theme on WordPress as if they are unique to the themes they are peddling.  Notice if we ignore the colors on the page not much else really changes theme to theme.

If you aren’t looking for a full width theme with words serving as a navigation bar at the top of the page and a logo in the upper righthand corner you’ll be pretty disappointed by this review from athemes.com.  They drop the ball totally in providing you with diverse options and meaningful comparisons.

Lines like “SEOLounge combines an impressive selection of pre-built content with some powerful customization options to help you create an effective SEO agency website with WordPress.” Are worthless, SEO Lounge doesn’t offer any more customization options than WordPress itself offers.  The features offered are basically identical one theme to the next.

Even the plugins they use are pretty much the same.  A theme having 55 icons isn’t of value, I can add icons all day long.  A one click installer is … essentially the way any theme is installed.  One click so why is that a point to note of one theme over another? The ability to put demo content into your site is stupid, let’s just call it duplicate filler content that has no relevance to your business.  That isn’t a feature.

Is this a feature of a theme or is this what WordPress does “Of course, if there are any homepage elements you don’t need to use on your website, you can easily deactivate or remove them as appropriate.  ” That’s not a feature of a theme, it IS WordPress.

I dislike Visual Composer, and I consider WP Bakery to be the same product cause it is…even their creator has an article titled Visual Composer = WPBakery.   If we discard every theme that uses that builder in this review we are left with only one theme that notes a different builder.

Wanna know what isn’t a feature of a theme?  A feature of WordPress or the ability to use a plugin thats available to any theme on WordPress.

These are some of the strengths noted of the themes that all look the same and offer nothing of value towards being different from a theme you could use to sale any other business service.   It isn’t necessarily the authors fault but SEOs in general, who forget what the point was in the search they are seeking to rank.

Other reviews in this search included very few good options despite the title’s claims or the site that hosted the content.  The second result listed was https://mysiteauditor.com/blog/top-10-wordpress-themes-for-seo-agencies/.  If you wanted a theme out of their 10 reviewed to not be … a logo in the upper right hand corner with words across the top serving as the site’s navigation then followed by a full width content area you’d have not found anything.

What could have been different?  A theme that included a collapsible fly-out menu?  Maybe a menu that was full width and tiles?  Why the site’s logo has to sit in the upper righthand corner in every theme is anyone’s guess.

So SEOs take some time to compare diverse products and recognize a theme’s feature should be unique to only that theme, not all of WordPress.

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11 SEO Tips Quick Reference Guide

Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair?  Before you do you may benefit from getting back to the important stuff…the basics:

  1. Focus more on your backlinks than keywords more than you usually do
  2. Have backlinks link to the specific post not the site homepage
  3. Page Speed….seriously….3 second load is the goal.  Over 6 seconds forget about everything else
  4. Every page needs a Title, Description, One H1 Header, And An Image with the Alt-text containing your keyword
  5. Your title should describe your page, in a unique manner that sets this page apart from all the rest
  6. Focus your page content on a specific topic, don’t mix just for length
  7. Make sure your most important pages are within no more than 2 clicks from the homepage, limit the number of links to below 100
  8. Create social media accounts and reference them in your content
  9. Link to at least two external dofollow authoritative sites to your content, as supportive documents
  10. Post no less than once per week…and announce that post in social media with a link to the content
  11. Make use of tags and categories to tie similar content together

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Citation Factor, Trust Factor And How They Relate To Domain Authority

They actually don’t relate to Domain Authority.  Domain Authority is a metric designed by Moz to help replace Google’s Page Rank which used to be made available to the public but has since been discontinued or at least the public portion is no longer available.  Now Moz isn’t the only company offering a replacement to Page Rank, Majestic came up with Citation Factor and Trust Factor.  You’d expect these two still somewhat relate to each other as they in theory are meant to portray the same thing but they rarely do.  This leaves it up to you to decide which metric to use to determine a site’s ability to rank a page on Google.

This is a second part to the Domain Authority post I recently made.

Moz And Majestic Disagree A lot

This is worth a separate post and it will be but for now just noting some random stats on domains in this spreadsheet do you see DA CF or TF rising and falling together?  BTW this spreadsheet is so unSEO friendly and will likely never get ranked for mobile, so I may have to wipe it out of a mobile version which is a shame.

For instance notice two domains are a DA 29 … the CT and TF are totally different.  Or DA 46 We have 6 all right next to each other, the CT ranges from 31 to 0 and TF ranges from 0 to 10 so no correlation on these really.  So now we know they are supposed to express the same thing but wildly disagree…what are Citation Flow and Trust Flow then?

Citation Flow

Citation Flow

Citation Flow is Majestic’s attempt at forecasting the influence of a site…what its capable of making folks do or believe.  This has nothing to do with how valid the argument or evidence is just the ability to be noticed.  I like to think of the Kardashians, Id argue they have influence and they can get noticed.  That being said I’m not saying they should be or that what they believe or think is valid or worthy of listening too.

I honestly don’t use this metric, I largely feel it irrelevant.  Its okay to watch…ever seen the movie Airplane! … Citation Flow is the guy who says nothing useful but is funny.

Trust Flow

How authoritative and trust worthy is the content they produce is the question Trust Flow tries to address.  Back to the Kardashians … I would assume that they have influence but trust in what they say isn’t all that great.  They are not experts at much.  Looking up one of their “personal” sites we have a TF of 21.  21 of 100 isn’t huge, its kinda high when we think of all the sites out there but I tossed in Neil Patel and Moz (TF competitor site) and they did well.  Patel 51 and 62 to Moz.  Which I can believe that Kim’s site is a 21 to those other sites being more than double in trustworthy content.

Some sites are used as seed trustworthy sites.  So lets say harvard.edu is trustworthy so we’ll give them a 100 ( not saying they have a 100 ) then who they link to we give a 90.  Who the 90s link too we give an 80, TF is kinda how far away a site is linked to a known trusted source.

I do personally use this metric but I give a lot of credit to very low numbers.  So If something is a 8 or 10 in TF I consider them at the start of trustworthiness like a 15 is average…seeing Moz at 61 is likely near God’s level of trustworthiness.

So that’s a high level look at Citation Flow ( Basically Useless ) and Trust Flow ( Generally Good ) and how they relate to Domain Authority ( no relation at all)

They’re competing products by two companies attempting to guess what Google thinks of your site…and they aren’t 100% accurate…

How I Use Metrics To Determine SEO Value

I use them as a mixture of fact and fiction, I look at DA first and foremost.  I’ve never seen a DA 0 With a CF 100 and TF 100 and if I did I wouldn’t have thought “that’s a good site”.  So DA is the first thing that attracts my attention.  I’ve seen plenty of DA 50 with a CF 14 and TF 12 and thought, this one is worth more review.

A secondary indicator of SEO value to me is then TF but I lower the bar on TF, I’ll make another post on this later, how I use these numbers to determine SEO value.

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What Is Domain Authority Why Should I Care?

Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single best number to predict ranking ability and we know that the top 3 positions consume over half of all searches so it can be directly attached to traffic.

A few disclaimers: Domain Authority is not a Google creation it is from Moz.com and it is their educated guess at how Google see’s your authority.  But it is not Google’s so remember that.  Secondly I am going to go over this in a higher level and use some half truths for simplicity.  If you want the whole truth just read the articles or Google the topics discussed for greater detail.  Finally, most of what I will show you are other people’s guesses as to what goes into Moz’s Domain Authority which again is a guess about Google’s metric on a site.  Google doesn’t tell us exactly and they shouldn’t, Moz doesn’t tell us either because they want you to pay for it.  Moz isn’t the only one guessing, a lot of folks guess and some include Majestic’s Citation Factor and Trust FactorSEOProfiler has it’s LIS.  For simplicity and since I’m the one running this show we’ll focus for now on Domain Authority by Moz.

Now it’s a simple number from 1 to 100 but it isn’t like a ladder with even steps, as you climb the steps get bigger and it takes more to gain a level.  So from DA 1 lets say you gain 5 backlinks and two are from sites that have a decent DA 40 and Moz bumps your score up to a DA 3.  If you gain 5 more links to your site and they also have similar metrics as the last bunch you might assume you’re set to have a DA 6, but you get surprised when it is reported as a 4.  Another set of 5 and it stays a 4.  DA levels are harder to improve the higher you get your site.

What Determines Domain Authority?

Links?

Domain authority is the best metric because it provides us with a single number but its based on some rather key and diverse factors.  Yes, it is backlinks but its so much more than that…but it is largely backlinks or incoming links from other domains.  These serve as citations, they’re references from other entities that acknowledge publicly that this site they are link too, yours is authoritative.  Coupled with “anchor text” or the words that make up a link that aren’t the address they can define a site.  More on that towards the end.  This is anchor text it has a link but the anchor text serves as the vanity description of the content at the other end of the link.  The link comes from another site to yours and depending upon that site’s authority the link is more or less powerful than another.

domain-authorityWe’ll talk in greater depth about SEO Backlinks but for now let’s just understand that backlinks are votes from other sites.  Not all backlinks are created equal.  The more backlinks the more authority, and one vote per site.  So 800 links from another site you own are not worth 25 from 25 sites.

In the graphic to the left links are the blue AND red slices of the pie and together they make up 49%.  The next biggest element is SOCIAL MEDIA MENTIONS.  I do that in all caps because I’ve always included social media as an element of reports I offer in client proposals and I get told often they don’t care about all that.  I just sit back and scribble down that they don’t know what they don’t know yet.

Social Media Mentions

Sure you need an account and you need followers but to get those followers you need to post regularly.  Five or Six times randomly during the year isn’t regular.  Thats why so many people feel social media doesn’t matter because they were unable to tap into the great interest on Facebook in their widgets.   News flash no one is really going to be interested in your widget but you and a handful of individuals.  Thats why your messages need to have more than just “buy our widget.”  If you are a church for instance a weekly devotional or prayer list is better than telling people to come on Sunday week after week.  The biggest mistake is not including a link to your site in your post.  While there may be a link off of your profile page to your site your message can be repeated by others and each repeat or share is from their profile. It may mention you and likely link back to your profile but that is still one link to your site.  Include a link.

social media mention with link

Domain Age Matters And It Should

So you’re going out there and you found a domain name thats available and you want to outrank your competition in a month.  SEOs laugh out loud around the globe…Highly unlikely, it’s partly you lack street cred.  I’d love to rank number one in the keyword Louisville SEO but I don’t.  I’m the 89.8th result.  MatthewLeffler.com is 352 days old as I am writing this.  The top result for Louisville SEO is 9 years and 207 days old.  Indirectly they’ve got 9 years worth of content, returning traffic and backlinks than I have and so they are given a bonus for that longevity.  Partly to prevent searchers from getting a completely different result every time a new domain picks a keyword.   Its easier though as you age, the difference between 5 yrs and 9 years is trivial and the distance between 1 day and 1 year is a stretch.  Sometimes buying an existing domain thats relevant to your business will give you a way around this, but you’re at the mercy of what is for sale and like a foster kid you don’t know about it’s past.

Brand Search Volume

Nobody said SEO was fair

Sometimes in SEO it feels like you’re swimming with Joan Crawford.  This one I feel is a bit much … brand search volume is how often people are looking for you.  Well isn’t that impossible until they know about me and the reason they don’t know about me is because you have me on page 4?  Couldn’t brand search volume arguably be covered in social media mentions and backlinks?  We’ll now that we got those out of the way, nobody ever said life was fair, Tina.

I’ve decided that I’ll figure out a way to sneak a reference to a favorite movie of mine into every post from here on.

But I digress, so your brand search volume does make sense to be included because people searching for Coca Cola do not want to see Pepsi.  I’m from deep Coke territory and even Taco Bell has stopped asking if I want a Pepsi.  So has Google it appears.

Incidentally I would suspect that local plays into this heavily.  Google knows where the searches are coming from so they understand the foot print of your business.  Which is why Googling the best landscaper in town is different in each town.  Food for thought if you build a regional powerhouse and expand into a new city.

Domain Authority Case Study – Project No Wire Hangers

Sorry I wont make this all about that movie but we all know …. NO Wire Hangers.  For our purposes hangers are domains and they can be wire or wooden.  Depending on the hanger or domain your attempts to rank for a keyword will be affected, like the clothes you hang on them.  I’ll show you several domains stats that I have built completely alone over several months.  It hasn’t been a dedicated effort so these numbers could have been better but the effort has been the same.  Some are older than others some are the same age. We’ll dissect these domains and metrics extensively.

Matt’s Project Hangers

URL Moz DA Moz PA MozRank External Links
seandelahanty.com 29 / 100 27 / 100 2.70 112
cloud502.com 28 / 100 24 / 100 2.40 134
votelouisville.com 23 / 100 19 / 100 1.90 4
matthewleffler.com 23 / 100 23 / 100 2.30 112
data502.com 22 / 100 21 / 100 2.10 12
matt2.info 20 / 100 16 / 100 1.60 51
seandelahanty.org 18 / 100 19 / 100 1.90 36
forbrent.com 16 / 100 11 / 100 1.10 0
countyattorney.info 14 / 100 10 / 100 1.00 0
seodata.cloud 12 / 100 16 / 100 1.60 11
chriscoffman.rocks 8 / 100 6 / 100 0.60 4

Feel free to look into them and make some assumptions.  You may find tools that I have discussed previously useful in “auditing” the domains.  Much like a Sciencetologist audits a person with toys and wild claims so does your SEO and look we have just about as many acronyms.  Now go and let your Thetan figure out where the keywords were in the graph.  Spoiler … anchor text that you had no control over … officially.  Here is a further reading on the power of anchor text…in 2004 “Miserable Failure” was George W. Bush’s Whitehouse biography page and no one optimized it for that.

Miserable Failure

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