Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

Bad Backlinks

UltimateSEO.org has backlinks from about a thousand domains.  In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles.  I was introduced with “The Globe” which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them.  At $36 a link they’re likely insane and I bet its bringing in some money.  But before we go all crazy and start paying Ransomlinks (if its not a word I claim it … Ransomlinks are backlinks from bad sites meant to lower your SEO score unless you pay to not be linked too.)

In reviewing the situation I ran across a list of the most disavowed sites.  I figured Id share that with you below, but before I do what outcome did I choose for these bad links pointed to my site?

  1. Option 1 Pay: Heck No! Then the terrorists win.
  2. Disavow: No! Don’t use disavow unless Google has placed a manual action against your site.  I’m skeptical anyhow of the tools purpose and Google itself says there is no need to use the tool unless you’ve been penalized and told by them you are being penalized.
  3. Do Nothing: Yes! Don’t do anything. Google likely knows about the Ransomlinks scheme and has already penalized the site by deindexing it.  There are so many random domains its going to be a mess to address so let it be unless you have a seen a negative affect.  In other words…before you saw your leg off wondering if that spot is cancer…stop and find out.
  4. An idea: 301 Redirect Them…seriously…all of these links point to a subdomain that until now hasn’t existed.  Most others who are talking about this site note a similar subdomain targeted.   I could create the targeted subdomain and redirect all links to it from my site back to theirs.  🙂  

I’m opting for the third as I dont have any indication that Google cares about these Ransomlinks.  They may actually bring some random traffic of use so redirecting them would take that from my site.

What do would you do with “Ransomlinks”

And now the most disavowed sites…

Most popular websites disavowed by webmasters

1 blogspot.com
2 blogspot.ca
3 blogspot.co.uk
4 ning.com
5 wordpress.com
6 blog.pl
7 linkarena.com
8 yuku.com
9 blogspot.de
10 webs.com
11 blogspot.nl
12 blogspot.fr
13 lemondir.com
14 blog.com
15 alonv.com
16 tistory.com
17 searchatlarge.com
18 dvpdvp1.com
19 typepad.com
20 nju-jp.com
21 bluehost.com
22 wldirectory.com
23 tumblr.com
24 hyperboards.com
25 directoryfuse.com
26 prlog.ru
27 informe.com
28 ligginit.com
29 theglobe.org
30 pulsitemeter.com
31 articlerich.com
32 weebly.com
33 the-globe.com
34 blogspot.no
35 theglobe.net
36 articledashboard.com
37 dig.do
38 seodigger.com
39 cybo.com
40 fat64.net
41 bravenet.com
42 cxteaw.com
43 askives.com
44 mrwhatis.net
45 insanejournal.com
46 xurt.com
47 freedirectorysubmit.com
48 commandresults.com
49 sagauto.com
50 internetwebgallery.com
51 freewebsitedirectory.com
52 ewbnewyork.com
53 000webhost.com
54 tblog.com
55 directorylist.me
56 analogrhythm.com
57 snapcc.org
58 bravejournal.com
59 weblinkstoday.com
60 m-pacthouston.com
61 linkcruncher.com
62 tripod.com
63 cogizz.com
64 niresource.com
65 over-blog.com
66 ogdenscore.com
67 free-link-directory.info
68 alikewebsites.com
69 folkd.com
70 djsonuts.com
71 uia.biz
72 bangkokprep.com
73 forumsland.com
74 punbb-hosting.com
75 hostmonster.com
76 blogspot.in
77 siteslikesearch.com
78 bookmark4you.com
79 siliconvalleynotary.com
80 listablog.com
81 poetic-dictionary.com
82 linkspurt.com
83 cultuurtechnologie.net
84 azjournos.com
85 exteen.com
86 articletrader.com
87 blogspot.com.au
88 delphistaff.com
89 altervista.org
90 media-tourism.com
91 woodwardatelier.com
92 holdtiteadhesives.com
93 lorinbrownonline.com
94 tech4on.com
95 popyourmovie.com
96 trilogygroveland.com
97 foqe.net
98 directorybin.com
99 eatrightkc.com

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains.

Real Life Examples Of Multiple Domains

There is only two ways this could work out…

  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your billion dollar company buys out your #2 competition for 4 billion or so dollars.  Until then…this first scenario doesn’t work for you.

zillow has a multiple domain strategyTrulia Is In A Multiple Domain Strategy

  • Your brand is buying a vertical business…(word for it escapes just now but its not the point so moving on) Let’s say you make eyeglasses, you make almost all of the eyeglasses.  So you buy the stores that sell them and then you buy the vision insurance company too.  Thats what I mean…Your original business was production and you dealt with retail outlets, you couldn’t make hardly any more glasses so you expanded vertically in the supply chain.  Its the story of that famous eye glass company you know that owns all the others… Luxottica.  Never heard of them well…they did a “Multi-Domain” strategy and you have heard of these companies… EyeMed, Target Optical, Pearle Vision, Lens-crafters, Sunglass Hut, Glasses.com … theres more but you get the point.  A consumer believe they have choice in the market but thats because you let them.  Combined all these companies are 1/4 of all eyewear value in all the little pieces of that industry.  They command it.  Your new domain JimmysBestTshirtsThatRFunny.info is not them you need one domain…so buying 8 other T-shirt domains wont help you other than maybe you got a better name than that monster.  Now the key part of this strategy though is vertical integration…your retail store isn’t competing with your vision insurance company and its not competing with the factory … they’re all buyers of each other till a consumer gets it.

Increased Competition But Not Sales

Thats really about it.  You’re likely going to have room to grow in the sector you are in for sometime and you wont have the funds to buy up a fourth of the world’s T-shirt makers so focus on your one domain.  Why?  Well…changing the names to protect the guilty.  I had a client who insisted on multiple domains we’ll say they were a tour company that ran guided tours of Liberty Island in NYC.  Its a weird niche just cause you don’t have to have a guided tour to see the Island but because of the demand and popularity several companies sprout up and sale tickets to a national park property.  Its easy money with online sales being where its at … but if you have 5 competitors sites you figure well lets add two more so now there are 7 sites and your competition adds 2 sites thats 15 now plus your 3 …. so we now have 18 sites all competing for the same audience and the same experience.  Did you know that it’s really hard to rank up to the top 3 spots with one site?  So now to benefit from what you’ve done you need to rank up 3 times that and fight off 15 instead of 5 other sites.  We didn’t even have a second page until now in search results and someone has to be on it.

Multiple Domain Canabalism SEO

When Multiple Domains Don’t Work

So thing about your multiple domains, assign keywords to one … then move to the next domain … don’t assign the same keywords and the same role to that site, you’re just competing with yourself.  Also you’re diluting your search traffic maybe combined you have 30% of the traffic but Google doesn’t see that, it sees 15% here and 10% at this second domain and only 5% at the last site.  Say a competitor has a site thats at 16% his one site will out rank your three because you’ve split up all your efforts and resources.  Thats the problem with the Multi Domain Strategy.

When Might You Use Multiple Domains?

I like to think I don’t do that.  I have UltimateSEO.org and its SEO.  I have CLoud502.com and it is cloud computing and I have data502.com and its Data Analysis.  Related?  Of course but very different.  A person googling “AWS servers” isn’t going to click on a site about SEO.  You find niches for the domains and target the audience and keywords for those domains.

So in the end, before you grow to more than one domain ask yourself if this new domain will have a different audience than the first.  If not and if you can argue the same keywords fit both sites, you need one site.

So don’t eat yourself up with Multiple Domains.  I’ll be posting in the next day about my addition of UltimateSEO.net .. how I intend NOT to canabalize this site.

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Citation Factor, Trust Factor And How They Relate To Domain Authority

They actually don’t relate to Domain Authority.  Domain Authority is a metric designed by Moz to help replace Google’s Page Rank which used to be made available to the public but has since been discontinued or at least the public portion is no longer available.  Now Moz isn’t the only company offering a replacement to Page Rank, Majestic came up with Citation Factor and Trust Factor.  You’d expect these two still somewhat relate to each other as they in theory are meant to portray the same thing but they rarely do.  This leaves it up to you to decide which metric to use to determine a site’s ability to rank a page on Google.

This is a second part to the Domain Authority post I recently made.

Moz And Majestic Disagree A lot

This is worth a separate post and it will be but for now just noting some random stats on domains in this spreadsheet do you see DA CF or TF rising and falling together?  BTW this spreadsheet is so unSEO friendly and will likely never get ranked for mobile, so I may have to wipe it out of a mobile version which is a shame.

For instance notice two domains are a DA 29 … the CT and TF are totally different.  Or DA 46 We have 6 all right next to each other, the CT ranges from 31 to 0 and TF ranges from 0 to 10 so no correlation on these really.  So now we know they are supposed to express the same thing but wildly disagree…what are Citation Flow and Trust Flow then?

Citation Flow

Citation Flow

Citation Flow is Majestic’s attempt at forecasting the influence of a site…what its capable of making folks do or believe.  This has nothing to do with how valid the argument or evidence is just the ability to be noticed.  I like to think of the Kardashians, Id argue they have influence and they can get noticed.  That being said I’m not saying they should be or that what they believe or think is valid or worthy of listening too.

I honestly don’t use this metric, I largely feel it irrelevant.  Its okay to watch…ever seen the movie Airplane! … Citation Flow is the guy who says nothing useful but is funny.

Trust Flow

How authoritative and trust worthy is the content they produce is the question Trust Flow tries to address.  Back to the Kardashians … I would assume that they have influence but trust in what they say isn’t all that great.  They are not experts at much.  Looking up one of their “personal” sites we have a TF of 21.  21 of 100 isn’t huge, its kinda high when we think of all the sites out there but I tossed in Neil Patel and Moz (TF competitor site) and they did well.  Patel 51 and 62 to Moz.  Which I can believe that Kim’s site is a 21 to those other sites being more than double in trustworthy content.

Some sites are used as seed trustworthy sites.  So lets say harvard.edu is trustworthy so we’ll give them a 100 ( not saying they have a 100 ) then who they link to we give a 90.  Who the 90s link too we give an 80, TF is kinda how far away a site is linked to a known trusted source.

I do personally use this metric but I give a lot of credit to very low numbers.  So If something is a 8 or 10 in TF I consider them at the start of trustworthiness like a 15 is average…seeing Moz at 61 is likely near God’s level of trustworthiness.

So that’s a high level look at Citation Flow ( Basically Useless ) and Trust Flow ( Generally Good ) and how they relate to Domain Authority ( no relation at all)

They’re competing products by two companies attempting to guess what Google thinks of your site…and they aren’t 100% accurate…

How I Use Metrics To Determine SEO Value

I use them as a mixture of fact and fiction, I look at DA first and foremost.  I’ve never seen a DA 0 With a CF 100 and TF 100 and if I did I wouldn’t have thought “that’s a good site”.  So DA is the first thing that attracts my attention.  I’ve seen plenty of DA 50 with a CF 14 and TF 12 and thought, this one is worth more review.

A secondary indicator of SEO value to me is then TF but I lower the bar on TF, I’ll make another post on this later, how I use these numbers to determine SEO value.

Related posts:

What Is Domain Authority Why Should I Care?

Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single best number to predict ranking ability and we know that the top 3 positions consume over half of all searches so it can be directly attached to traffic.

A few disclaimers: Domain Authority is not a Google creation it is from Moz.com and it is their educated guess at how Google see’s your authority.  But it is not Google’s so remember that.  Secondly I am going to go over this in a higher level and use some half truths for simplicity.  If you want the whole truth just read the articles or Google the topics discussed for greater detail.  Finally, most of what I will show you are other people’s guesses as to what goes into Moz’s Domain Authority which again is a guess about Google’s metric on a site.  Google doesn’t tell us exactly and they shouldn’t, Moz doesn’t tell us either because they want you to pay for it.  Moz isn’t the only one guessing, a lot of folks guess and some include Majestic’s Citation Factor and Trust FactorSEOProfiler has it’s LIS.  For simplicity and since I’m the one running this show we’ll focus for now on Domain Authority by Moz.

Now it’s a simple number from 1 to 100 but it isn’t like a ladder with even steps, as you climb the steps get bigger and it takes more to gain a level.  So from DA 1 lets say you gain 5 backlinks and two are from sites that have a decent DA 40 and Moz bumps your score up to a DA 3.  If you gain 5 more links to your site and they also have similar metrics as the last bunch you might assume you’re set to have a DA 6, but you get surprised when it is reported as a 4.  Another set of 5 and it stays a 4.  DA levels are harder to improve the higher you get your site.

What Determines Domain Authority?

Links?

Domain authority is the best metric because it provides us with a single number but its based on some rather key and diverse factors.  Yes, it is backlinks but its so much more than that…but it is largely backlinks or incoming links from other domains.  These serve as citations, they’re references from other entities that acknowledge publicly that this site they are link too, yours is authoritative.  Coupled with “anchor text” or the words that make up a link that aren’t the address they can define a site.  More on that towards the end.  This is anchor text it has a link but the anchor text serves as the vanity description of the content at the other end of the link.  The link comes from another site to yours and depending upon that site’s authority the link is more or less powerful than another.

domain-authorityWe’ll talk in greater depth about SEO Backlinks but for now let’s just understand that backlinks are votes from other sites.  Not all backlinks are created equal.  The more backlinks the more authority, and one vote per site.  So 800 links from another site you own are not worth 25 from 25 sites.

In the graphic to the left links are the blue AND red slices of the pie and together they make up 49%.  The next biggest element is SOCIAL MEDIA MENTIONS.  I do that in all caps because I’ve always included social media as an element of reports I offer in client proposals and I get told often they don’t care about all that.  I just sit back and scribble down that they don’t know what they don’t know yet.

Social Media Mentions

Sure you need an account and you need followers but to get those followers you need to post regularly.  Five or Six times randomly during the year isn’t regular.  Thats why so many people feel social media doesn’t matter because they were unable to tap into the great interest on Facebook in their widgets.   News flash no one is really going to be interested in your widget but you and a handful of individuals.  Thats why your messages need to have more than just “buy our widget.”  If you are a church for instance a weekly devotional or prayer list is better than telling people to come on Sunday week after week.  The biggest mistake is not including a link to your site in your post.  While there may be a link off of your profile page to your site your message can be repeated by others and each repeat or share is from their profile. It may mention you and likely link back to your profile but that is still one link to your site.  Include a link.

social media mention with link

Domain Age Matters And It Should

So you’re going out there and you found a domain name thats available and you want to outrank your competition in a month.  SEOs laugh out loud around the globe…Highly unlikely, it’s partly you lack street cred.  I’d love to rank number one in the keyword Louisville SEO but I don’t.  I’m the 89.8th result.  MatthewLeffler.com is 352 days old as I am writing this.  The top result for Louisville SEO is 9 years and 207 days old.  Indirectly they’ve got 9 years worth of content, returning traffic and backlinks than I have and so they are given a bonus for that longevity.  Partly to prevent searchers from getting a completely different result every time a new domain picks a keyword.   Its easier though as you age, the difference between 5 yrs and 9 years is trivial and the distance between 1 day and 1 year is a stretch.  Sometimes buying an existing domain thats relevant to your business will give you a way around this, but you’re at the mercy of what is for sale and like a foster kid you don’t know about it’s past.

Brand Search Volume

Nobody said SEO was fair

Sometimes in SEO it feels like you’re swimming with Joan Crawford.  This one I feel is a bit much … brand search volume is how often people are looking for you.  Well isn’t that impossible until they know about me and the reason they don’t know about me is because you have me on page 4?  Couldn’t brand search volume arguably be covered in social media mentions and backlinks?  We’ll now that we got those out of the way, nobody ever said life was fair, Tina.

I’ve decided that I’ll figure out a way to sneak a reference to a favorite movie of mine into every post from here on.

But I digress, so your brand search volume does make sense to be included because people searching for Coca Cola do not want to see Pepsi.  I’m from deep Coke territory and even Taco Bell has stopped asking if I want a Pepsi.  So has Google it appears.

Incidentally I would suspect that local plays into this heavily.  Google knows where the searches are coming from so they understand the foot print of your business.  Which is why Googling the best landscaper in town is different in each town.  Food for thought if you build a regional powerhouse and expand into a new city.

Domain Authority Case Study – Project No Wire Hangers

Sorry I wont make this all about that movie but we all know …. NO Wire Hangers.  For our purposes hangers are domains and they can be wire or wooden.  Depending on the hanger or domain your attempts to rank for a keyword will be affected, like the clothes you hang on them.  I’ll show you several domains stats that I have built completely alone over several months.  It hasn’t been a dedicated effort so these numbers could have been better but the effort has been the same.  Some are older than others some are the same age. We’ll dissect these domains and metrics extensively.

Matt’s Project Hangers

URL Moz DA Moz PA MozRank External Links
seandelahanty.com 29 / 100 27 / 100 2.70 112
cloud502.com 28 / 100 24 / 100 2.40 134
votelouisville.com 23 / 100 19 / 100 1.90 4
matthewleffler.com 23 / 100 23 / 100 2.30 112
data502.com 22 / 100 21 / 100 2.10 12
matt2.info 20 / 100 16 / 100 1.60 51
seandelahanty.org 18 / 100 19 / 100 1.90 36
forbrent.com 16 / 100 11 / 100 1.10 0
countyattorney.info 14 / 100 10 / 100 1.00 0
seodata.cloud 12 / 100 16 / 100 1.60 11
chriscoffman.rocks 8 / 100 6 / 100 0.60 4

Feel free to look into them and make some assumptions.  You may find tools that I have discussed previously useful in “auditing” the domains.  Much like a Sciencetologist audits a person with toys and wild claims so does your SEO and look we have just about as many acronyms.  Now go and let your Thetan figure out where the keywords were in the graph.  Spoiler … anchor text that you had no control over … officially.  Here is a further reading on the power of anchor text…in 2004 “Miserable Failure” was George W. Bush’s Whitehouse biography page and no one optimized it for that.

Miserable Failure

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