52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

There are actually a couple lists of tools on this page.  Check them out and come back for more in the future.  What you wont find in this list is a tool that has asked or paid or communicated with me concerning the list.  This is an honest collection of what I want to keep links too.  If you want to be on the list feel free to maybe comment?  If I find it useful and use it I’ll add a link.  Otherwise maybe someone else will like it from your comment link and they can make there own list. 🙂

seo tool

seo tool

Over 50 SEO Tools, Mostly Free

As I go through my SEO day I type the same addresses over and over to get to a collection of useful tools.  So I decide to post them as links once and for all, for my own benefit but also for others who may come here for a backlink indexer but find there isn’t one … but there is a list that includes one of the best.

A quick highlight of some of the tools and how I plan to build on this simple list.  First, I’ll address the second thing I noted…I plan to build the list out from its initial 52 to hopefully a hundred with the promise I’m not just adding crap tools or duplicate tools over and over.  Now as a highlight of some of the best tools on this list I’ll put some details in the coming weeks in a section below the list. There is also another mini list that includes tools for text and html below the main list.

More Tools – Text and HTML Free Tools

I’ve turned 40 today so I figured I’d make a top 40 list of tools and guides. The first one I’ll note I didn’t use for Web Design, I just used it to make a choice for me.

Generate Random Choice – When you’re on the fence and need some decision help.

Random Word Generator – Brainstorming

Adwords And Titles

Capitalize the First letter of Each Word In A Sentence

Free Photoshop Like Web Tool

Pixlr

Site Speed

Compress HTML Code

Uncompress HTML Code

CSS Minifier

Merge CSS OR JS Files

Testing

CSS HTML JavaScript With Output Test Environment

Fast Web Design

Hexadecimal Color Picker

JavaScript Popup Maker

HTML List Generator

Convert URLs to HTML Links

CSS

CSS Beautifier

HTML Modifiers

HTML Formatter

Convert line breaks to paragraphs

Remove Duplicate Lines

CSV

CSV to XML Converter

Text Format And Order Modifiers

Alphabetical Order Tool

Remove Line Breaks from Text

Date And Time

Epoch Timestamp To Date

Time zone list – HTML select snippet

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains.

Real Life Examples Of Multiple Domains

There is only two ways this could work out…

  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your billion dollar company buys out your #2 competition for 4 billion or so dollars.  Until then…this first scenario doesn’t work for you.

zillow has a multiple domain strategyTrulia Is In A Multiple Domain Strategy

  • Your brand is buying a vertical business…(word for it escapes just now but its not the point so moving on) Let’s say you make eyeglasses, you make almost all of the eyeglasses.  So you buy the stores that sell them and then you buy the vision insurance company too.  Thats what I mean…Your original business was production and you dealt with retail outlets, you couldn’t make hardly any more glasses so you expanded vertically in the supply chain.  Its the story of that famous eye glass company you know that owns all the others… Luxottica.  Never heard of them well…they did a “Multi-Domain” strategy and you have heard of these companies… EyeMed, Target Optical, Pearle Vision, Lens-crafters, Sunglass Hut, Glasses.com … theres more but you get the point.  A consumer believe they have choice in the market but thats because you let them.  Combined all these companies are 1/4 of all eyewear value in all the little pieces of that industry.  They command it.  Your new domain JimmysBestTshirtsThatRFunny.info is not them you need one domain…so buying 8 other T-shirt domains wont help you other than maybe you got a better name than that monster.  Now the key part of this strategy though is vertical integration…your retail store isn’t competing with your vision insurance company and its not competing with the factory … they’re all buyers of each other till a consumer gets it.

Increased Competition But Not Sales

Thats really about it.  You’re likely going to have room to grow in the sector you are in for sometime and you wont have the funds to buy up a fourth of the world’s T-shirt makers so focus on your one domain.  Why?  Well…changing the names to protect the guilty.  I had a client who insisted on multiple domains we’ll say they were a tour company that ran guided tours of Liberty Island in NYC.  Its a weird niche just cause you don’t have to have a guided tour to see the Island but because of the demand and popularity several companies sprout up and sale tickets to a national park property.  Its easy money with online sales being where its at … but if you have 5 competitors sites you figure well lets add two more so now there are 7 sites and your competition adds 2 sites thats 15 now plus your 3 …. so we now have 18 sites all competing for the same audience and the same experience.  Did you know that it’s really hard to rank up to the top 3 spots with one site?  So now to benefit from what you’ve done you need to rank up 3 times that and fight off 15 instead of 5 other sites.  We didn’t even have a second page until now in search results and someone has to be on it.

Multiple Domain Canabalism SEO

When Multiple Domains Don’t Work

So thing about your multiple domains, assign keywords to one … then move to the next domain … don’t assign the same keywords and the same role to that site, you’re just competing with yourself.  Also you’re diluting your search traffic maybe combined you have 30% of the traffic but Google doesn’t see that, it sees 15% here and 10% at this second domain and only 5% at the last site.  Say a competitor has a site thats at 16% his one site will out rank your three because you’ve split up all your efforts and resources.  Thats the problem with the Multi Domain Strategy.

When Might You Use Multiple Domains?

I like to think I don’t do that.  I have UltimateSEO.org and its SEO.  I have CLoud502.com and it is cloud computing and I have data502.com and its Data Analysis.  Related?  Of course but very different.  A person googling “AWS servers” isn’t going to click on a site about SEO.  You find niches for the domains and target the audience and keywords for those domains.

So in the end, before you grow to more than one domain ask yourself if this new domain will have a different audience than the first.  If not and if you can argue the same keywords fit both sites, you need one site.

So don’t eat yourself up with Multiple Domains.  I’ll be posting in the next day about my addition of UltimateSEO.net .. how I intend NOT to canabalize this site.

Related posts:

What Is Domain Authority Why Should I Care?

Domain Authority is in my opinion the single greatest indicator of a sites ability to compete organically for search traffic.  It is a great question and its simply complex.  Keep in mind Domain Authority or DA as we shall refer to it pretty much here on is the single best number to predict ranking ability and we know that the top 3 positions consume over half of all searches so it can be directly attached to traffic.

A few disclaimers: Domain Authority is not a Google creation it is from Moz.com and it is their educated guess at how Google see’s your authority.  But it is not Google’s so remember that.  Secondly I am going to go over this in a higher level and use some half truths for simplicity.  If you want the whole truth just read the articles or Google the topics discussed for greater detail.  Finally, most of what I will show you are other people’s guesses as to what goes into Moz’s Domain Authority which again is a guess about Google’s metric on a site.  Google doesn’t tell us exactly and they shouldn’t, Moz doesn’t tell us either because they want you to pay for it.  Moz isn’t the only one guessing, a lot of folks guess and some include Majestic’s Citation Factor and Trust FactorSEOProfiler has it’s LIS.  For simplicity and since I’m the one running this show we’ll focus for now on Domain Authority by Moz.

Now it’s a simple number from 1 to 100 but it isn’t like a ladder with even steps, as you climb the steps get bigger and it takes more to gain a level.  So from DA 1 lets say you gain 5 backlinks and two are from sites that have a decent DA 40 and Moz bumps your score up to a DA 3.  If you gain 5 more links to your site and they also have similar metrics as the last bunch you might assume you’re set to have a DA 6, but you get surprised when it is reported as a 4.  Another set of 5 and it stays a 4.  DA levels are harder to improve the higher you get your site.

What Determines Domain Authority?

Links?

Domain authority is the best metric because it provides us with a single number but its based on some rather key and diverse factors.  Yes, it is backlinks but its so much more than that…but it is largely backlinks or incoming links from other domains.  These serve as citations, they’re references from other entities that acknowledge publicly that this site they are link too, yours is authoritative.  Coupled with “anchor text” or the words that make up a link that aren’t the address they can define a site.  More on that towards the end.  This is anchor text it has a link but the anchor text serves as the vanity description of the content at the other end of the link.  The link comes from another site to yours and depending upon that site’s authority the link is more or less powerful than another.

domain-authorityWe’ll talk in greater depth about SEO Backlinks but for now let’s just understand that backlinks are votes from other sites.  Not all backlinks are created equal.  The more backlinks the more authority, and one vote per site.  So 800 links from another site you own are not worth 25 from 25 sites.

In the graphic to the left links are the blue AND red slices of the pie and together they make up 49%.  The next biggest element is SOCIAL MEDIA MENTIONS.  I do that in all caps because I’ve always included social media as an element of reports I offer in client proposals and I get told often they don’t care about all that.  I just sit back and scribble down that they don’t know what they don’t know yet.

Social Media Mentions

Sure you need an account and you need followers but to get those followers you need to post regularly.  Five or Six times randomly during the year isn’t regular.  Thats why so many people feel social media doesn’t matter because they were unable to tap into the great interest on Facebook in their widgets.   News flash no one is really going to be interested in your widget but you and a handful of individuals.  Thats why your messages need to have more than just “buy our widget.”  If you are a church for instance a weekly devotional or prayer list is better than telling people to come on Sunday week after week.  The biggest mistake is not including a link to your site in your post.  While there may be a link off of your profile page to your site your message can be repeated by others and each repeat or share is from their profile. It may mention you and likely link back to your profile but that is still one link to your site.  Include a link.

social media mention with link

Domain Age Matters And It Should

So you’re going out there and you found a domain name thats available and you want to outrank your competition in a month.  SEOs laugh out loud around the globe…Highly unlikely, it’s partly you lack street cred.  I’d love to rank number one in the keyword Louisville SEO but I don’t.  I’m the 89.8th result.  MatthewLeffler.com is 352 days old as I am writing this.  The top result for Louisville SEO is 9 years and 207 days old.  Indirectly they’ve got 9 years worth of content, returning traffic and backlinks than I have and so they are given a bonus for that longevity.  Partly to prevent searchers from getting a completely different result every time a new domain picks a keyword.   Its easier though as you age, the difference between 5 yrs and 9 years is trivial and the distance between 1 day and 1 year is a stretch.  Sometimes buying an existing domain thats relevant to your business will give you a way around this, but you’re at the mercy of what is for sale and like a foster kid you don’t know about it’s past.

Brand Search Volume

Nobody said SEO was fair

Sometimes in SEO it feels like you’re swimming with Joan Crawford.  This one I feel is a bit much … brand search volume is how often people are looking for you.  Well isn’t that impossible until they know about me and the reason they don’t know about me is because you have me on page 4?  Couldn’t brand search volume arguably be covered in social media mentions and backlinks?  We’ll now that we got those out of the way, nobody ever said life was fair, Tina.

I’ve decided that I’ll figure out a way to sneak a reference to a favorite movie of mine into every post from here on.

But I digress, so your brand search volume does make sense to be included because people searching for Coca Cola do not want to see Pepsi.  I’m from deep Coke territory and even Taco Bell has stopped asking if I want a Pepsi.  So has Google it appears.

Incidentally I would suspect that local plays into this heavily.  Google knows where the searches are coming from so they understand the foot print of your business.  Which is why Googling the best landscaper in town is different in each town.  Food for thought if you build a regional powerhouse and expand into a new city.

Domain Authority Case Study – Project No Wire Hangers

Sorry I wont make this all about that movie but we all know …. NO Wire Hangers.  For our purposes hangers are domains and they can be wire or wooden.  Depending on the hanger or domain your attempts to rank for a keyword will be affected, like the clothes you hang on them.  I’ll show you several domains stats that I have built completely alone over several months.  It hasn’t been a dedicated effort so these numbers could have been better but the effort has been the same.  Some are older than others some are the same age. We’ll dissect these domains and metrics extensively.

Matt’s Project Hangers

URL Moz DA Moz PA MozRank External Links
seandelahanty.com 29 / 100 27 / 100 2.70 112
cloud502.com 28 / 100 24 / 100 2.40 134
votelouisville.com 23 / 100 19 / 100 1.90 4
matthewleffler.com 23 / 100 23 / 100 2.30 112
data502.com 22 / 100 21 / 100 2.10 12
matt2.info 20 / 100 16 / 100 1.60 51
seandelahanty.org 18 / 100 19 / 100 1.90 36
forbrent.com 16 / 100 11 / 100 1.10 0
countyattorney.info 14 / 100 10 / 100 1.00 0
seodata.cloud 12 / 100 16 / 100 1.60 11
chriscoffman.rocks 8 / 100 6 / 100 0.60 4

Feel free to look into them and make some assumptions.  You may find tools that I have discussed previously useful in “auditing” the domains.  Much like a Sciencetologist audits a person with toys and wild claims so does your SEO and look we have just about as many acronyms.  Now go and let your Thetan figure out where the keywords were in the graph.  Spoiler … anchor text that you had no control over … officially.  Here is a further reading on the power of anchor text…in 2004 “Miserable Failure” was George W. Bush’s Whitehouse biography page and no one optimized it for that.

Miserable Failure

Related posts:

Web Site SEO Visualizations

Web Site SEO Visualizations
I’m a visual person as I believe most of us are which is why I am fascinated by these images of sites that I have visualized.  Green dots are working pages, blue dots are redirects and orange dots are pages that don’t exist or are forbidden.  The connecting lines represent link structure of a site.  The larger a dot the more traffic it receives.

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