In October at Next ’18 London, we announced Cloud Identity for Customers and Partners (CICP) to help you add Google-grade identity and access management (IAM) functionality to your apps, protect user accounts, and scale with confidence—even if those users are customers, partners, and vendors who might be outside of your organization. CICP is now available in public beta.

Adding Google-grade authentication to your apps

All users expect simple and secure sign-up, sign-in, and self-service experiences from all their devices. While you could build an IAM system for your apps, it can be hard and expensive. Just think about the complexity of building and maintaining an IAM system that stays up-to-date with evolving authentication requirements, keeping user accounts secure in the face of threats that increase in occurrence and sophistication, and scaling the system reliably when the demand for your app grows.