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Creating A Private Blog Network: PBNs In 2019 For SEO

Typical Parts Of A PBN
Each PBN site will include registering the domain, setting the name servers and hosting the site.

First and foremost the most important aspect of your Private Blog Network is randomness.  Consider what pattern or foot print your PBN might have and avoid that commonality.

patterns that give away a PBN
Patterns and commonality to avoid in building a Private Blog Network

Good PBNs Are Random, Start With Different Name Registrars

First off you need private domain registration, if not private then you’ll need people and addresses from all over.  If you always use Godaddy you’re going to have to try out others to avoid a pattern.  Incidentally if you always use Godaddy you’re getting ripped off as they will charge you for privacy and many others don’t.  Some popular Name Registrars are 1and1.com namesilo.com namecheap.com cosmotown.com each of these can save you a considerable amount over Godaddy considering they offer free private registration and using more than one breaks a pattern.

Each time you add a new site to your PBN you need to approach it from the beginning as if you’re playing a character in a story who has never made a website before, when I say that I mean if you know you have a site on Host A and you like that host you’re making decisions based on previous sites and are more likely to create a pattern.  Forget Host A how would you find a host for the first time?  Google popular web hosts and pick a cheap new partner.

One thing that’s really beneficial about building PBNs that is more helpful to you in the long run is the forced exploration.  After you’ve built ten sites on ten hosts using ten registrars and ten WordPress themes you’ll be able to write three top ten lists and rank the best of the 720 combinations that were available to you.  It’s a lot of practice and as you’re avoiding patterns and repetition you’ll find yourself stepping out of your norm.

Vary Your Web Hosts

Speed of a web host is important normally but not necessarily when your building a PBN.  While you want your primary or money site to load in under 3 seconds its perfectly fine if your PBN site loads in 7 seconds and that opens the door to all manner of generic no name web hosts.   Your primary goal with multiple web hosts is to utilize a different IP address.

Organizating A PBN Gets Complex
Considering the complexity that can quickly arise when seeking randomness of your sites.

The only two big issues with this model …

Organization OF PBN Resources

What site is down?  Oh….well which domain registrar did I use?  Am I using their nameservers, someone else’s?  Where did I point that to be hosted?  Sure these aren’t that annoying to answer with a 10 site network, but try answering it when you’ve built and scaled up to 200 sites using 7 registrars, 20 name servers, 150 different IPs … it becomes unmanageable as you find yourself searching for your site more than you are building new sites, and why are you having to search?  Maintaining a site is essential, as updates roll out to WordPress, plugins get updated and hackers exploit new vulnerabilities.  If you log into every site you own and spend 5 minutes on each site your 200 domain name network will take 16 hours … or two days a week and consider that you only spend 5 minutes on a site, you likely didn’t fix any issues and took no breaks!  It’s time to consider an apprentice or spreadsheets that fully document every aspect of your network, or both.

Uptime Monitoring

Somewhere around 100 domains I figured out I needed to approach this like an enterprise would and have actual uptime monitoring allowing me to see the state of the network easily.  UptimeRobot allows you to set up 50 monitors on a free account.

Uptime Monitoring Your PBN

In the real world 94% Uptime is horrible.  Consider that in the last 30 days I had a recorded 104765 minutes sites were down in this sample of sites.  I had issues with a server getting attacked by someone using 1700 servers causing a DOS attack.  Why?  Anyone’s guess … usually its a game to them and they aren’t paying for those 1700 servers but they’re other people’s hacked resources being used to grow their network.

You may be interested in MainWP or InfiniteWP … Godaddy provides Godaddy Pro.  You need to be mindful that these only work when they work and will they give away a signature pattern?  Likely they can create an easier management solution but easier is dangerous.

Costs Ballon And Randomness Prevents Savings

As you scale up from 10 to 20 to 50 sites your going to wake up one day and realize youre spending hundreds of dollars a month on infrastructure and all of your time will now be consumed with maintaining your network.  Adding someone to help you is going to increase costs and take your time to train them in being effective at maintaining the network.  Be careful who you bring in to help you, friends are obvious choices but when they get upset about something unrelated to the network they could leave you high and dry.  Worse yet, they are the most likely to teach you a lesson by bailing on you for a couple weeks.  Trust the people who are in it for the money … pay them more than they can get at a retail job to build loyalty to your mission. They need not be technical people but they need to understand that if a site is down, Google can’t index it and that backlink is missing now.  They need to be able to follow a logical progression and understand the parts that are in play to help you maintain the site.

The obvious answer to addressing costs is to bundle services and make sure you’re utilizing resources in the most effective manner but that is accomplished by making patterns.  You can’t find cost savings by giving away your sites.

Cloudflare Allows Consolidation And The Pattern Is Indistinguishable

Cloudflare Use For PBNs
Cloudflare allows some consolidation while masking the pattern

12,000,000 sites utilize Cloudflare’s free services which include masking your host servers IP, CDN services and security.

Cloudflare offers the ability to hide among the masses.  Who is Cloudflare?  They stand in front of your server and take the brunt of the internets crap.  Upwork.com, Medium.com, Themeforest.net, Chaturbate.com are among the names using Cloudflare.com services.  Some estimates suggest that Cloudflare is about 8% of the entire internet.  Thats huge!  At one point they found themselves protecting the Israeli government’s network as well as the PLOs.Cyber Warfare: Cloudflare In The Middle

Using Cloudflare is hiding in plain sight and free.  I recommend it but in a mixture capacity still have some sites out side of their network just to avoid any one bottleneck, it would seem odd if 100& of the sites linking to a domain are using Cloudflare….remember they are 8% and while the largest chunk of the internet they aren’t the internet.

This article has focused mainly on external and infrastructure concerns of building a PBN.  This is really a third of topic and in the coming weeks I’ll include two more posts that address on site content issues of building a PBN and site design considerations for a network of sites.

Ultimate SEO”Ultimate SEO”

Politics Podcast: Which 2020 Candidates Have Had The Best Rollouts So Far?

FiveThirtyEight
 

The Democratic primary field is taking shape. In this episode of the FiveThirtyEight Politics podcast, the crew debates which candidates have done the best job of introducing themselves to voters in the early days of the contest. The team also takes stock of Republican defections from President Trump — on the recent national emergency declaration vote and other issues.

You can listen to the episode by clicking the “play” button in the audio player above or by downloading it in iTunes, the ESPN app or your favorite podcast platform. If you are new to podcasts, learn how to listen.

The FiveThirtyEight Politics podcast publishes Monday evenings, with additional episodes throughout the week. Help new listeners discover the show by leaving us a rating and review on iTunes. Have a comment, question or suggestion for “good polling vs. bad polling”? Get in touch by email, on Twitter or in the comments.

Politics Podcast: Brexit’s Moment Of Truth Is Approaching

By
 

The British Parliament voted Thursday to extend the country’s deadline for leaving the European Union beyond March 29. The options now appear to be (i) passing a withdrawal agreement next week and only extending the deadline for a matter of months or (ii) not passing an agreement and postponing the deadline much longer. Cambridge professors Helen Thompson and David Runciman of the “Talking Politics” podcast join the FiveThirtyEight Politics podcast to explain the week’s events and what comes next.

You can listen to the episode by clicking the “play” button in the audio player above or by downloading it in iTunes, the ESPN app or your favorite podcast platform. If you are new to podcasts, learn how to listen.

The FiveThirtyEight Politics podcast publishes Monday evenings, with additional episodes throughout the week. Help new listeners discover the show by leaving us a rating and review on iTunes. Have a comment, question or suggestion for “good polling vs. bad polling”? Get in touch by email, on Twitter or in the comments.

Arizona’s 2020 Senate Race Already Looks Tough

Signs point to the Arizona Senate special election being a key race in determining who controls the Senate in 2020. On the Republican side of the race to fill the late Sen. John McCain’s old seat, Sen. Martha McSally — who was appointed to McCain’s seat after losing her 2018 bid for the state’s other seat — is expected to run to finish off the last two years of McCain’s term. But she could face a formidable challenger in retired astronaut and Navy veteran Mark Kelly, who announced he’ll run for the seat as a Democrat last month. But Kelly could face his own adversary in the primary, so here’s a detailed look at the possible Democratic primary battle that lies ahead and an early look at the all-important general election.

The Democratic primary could get heated

After announcing his plans to run for Senate, Kelly raised $1.1 million in the first two days of his campaign, putting him on par with Sens. Amy Klobuchar and Kamala Harris in initial fundraising hauls for their 2020 presidential campaigns. Considering Democratic Sen. Kyrsten Sinema spent $24 million to narrowly defeat McSally in 2018, Kelly will likely need a similar budget for the state’s upcoming Senate race, so his early fundraising haul is promising. And Kelly is no stranger to politics. He is the husband of former Democratic Rep. Gabrielle Giffords, who survived being shot in the head during an assassination attempt in Tucson in 2011 that killed six and wounded 13. In the aftermath, Giffords and Kelly founded a political organization to fight gun violence, and in the 2018 midterms, their organization spent nearly $7 million to campaign against Republican members of Congress. But despite being a gun control activist, Kelly has indicated he will embrace a centrist, bipartisan approach, similar to how Sinema positioned herself in the 2018 race.

But Kelly may not have the Democratic field to himself. Rep. Ruben Gallego is also eyeing the race, and his entrance would set up a centrist vs. progressive battle for the party’s nomination. Gallego is a three-term congressman and member of the Congressional Progressive Caucus, a collection of the most liberal members on Capitol Hill. What’s more, Gallego is a veteran, which could help him match qualifications with both Kelly and McSally, who was the Air Force’s first female fighter pilot in combat.

How might a Gallego-Kelly primary play out? Well, if we just look at Arizona’s electorate, Kelly might have an advantage. Although Gallego, like 23 percent of the state’s electorate, is Hispanic, the majority of Democratic primary voters are white,1 which might undercut any edge his heritage gives him in a primary. Kelly might also be able to make an electability argument in a primary race against Gallego: An early general election survey of the race from OH Predictive Insights found McSally ahead of Kelly by just 2 percentage points while she led Gallego by 8 points. Still, Gallego might be able to use Kelly’s voting record against him, as Kelly has voted in a Republican primary and has switched his party identification between independent and Democratic in the past. Kelly has also caught flak for taking money from big companies while working the speaking circuit.

Even more critical is the role geography can play in a primary, as candidates tend to get the most support from their home base. This could boost Gallego, who represents part of the state’s biggest city, Phoenix. Maricopa County, which encompasses Phoenix, usually casts about half or more of all votes in Arizona’s Democratic primaries. Meanwhile, Pima County — which covers Tucson, where Giffords and Kelly are based — casts less than a quarter of the vote. So if Gallego does run, Kelly will have to keep the margins close in Maricopa and elsewhere while performing strongly in Pima to win the primary.

The Phoenix area dominates Arizona’s Democratic primaries

Share of Arizona Democratic primary votes cast in Maricopa County (which includes Phoenix) and Pima County (which includes Tucson) compared to the rest of the state, 2012-2018

Year Primary Maricopa Pima Rest of Arizona
2012* Congress and state offices 47.9% 25.1% 27.0%
2014 Congress and state offices 50.0 21.3 28.7
2016 President 53.5 23.3 23.2
2016 Congress and state offices 50.9 23.3 25.8
2018 Congress and state offices 55.8 21.6 22.7
Average 51.6 22.9 25.5

*There was no 2012 Democratic presidential primary in Arizona.
Primaries for Congress and state offices are held in August; the 2016 presidential primary was in March.

Source: Arizona Secretary of State

Should Gallego run, it’s likely this primary will be competitive, which could make things difficult for Democrats in the general election because Arizona holds its state primaries very late2 — the last Tuesday in August — which leaves roughly two months to consolidate support for a general election candidate.

McSally found herself in a similar situation in the 2018 Republican primary when she was up against former Maricopa county Sheriff Joe Arpaio and former state Sen. Kelli Ward, though McSally pulled away at the end with 55 percent of the vote; meanwhile, Sinema coasted to victory in the Democratic primary with 79 percent of the vote against a minor opponent. So if the 2020 Democratic primary proves to be contentious and McSally doesn’t face a notable primary challenger of her own, she could stand to benefit from a heated Democratic primary. But she too could face her own primary — some Republicans didn’t want her to fill McCain’s seat because her performance in the 2018 race raised concerns that she would lose a 2020 race as well.

The general election could be close

Regardless of who wins the Democratic primary, Democrats face a tough opponent if McSally is the Republican nominee. Although McSally lost the 2018 Senate race, she raised more than $20 million and has experience winning elections in a competitive House district, which she held for two terms until she stepped aside to run for Senate this past November and Democrats captured her old seat. McSally has also received national attention for sharing her experience of being raped while she was serving in the Air Force. McSally’s one of several women in Congress who, since the rise of the #MeToo movement, have spoken openly about their own experiences with sexual assault or domestic violence. McSally’s support of sexual assault survivors may help her cut across party lines and change the perception of the #MeToo movement as a liberal women’s issue.

More broadly, the potential competitiveness of the Arizona contest speaks to the state’s evolution toward becoming a battleground state in U.S. politics. Sinema’s 2018 victory over McSally came on the heels of President Trump carrying the state by just 3.5 points in the 2016 election, the smallest GOP edge in Arizona since 1996, when Bill Clinton won the state — the only Democrat to carry the state in a presidential race since 1952. So despite its Republican lean (9 points more Republican than the country as a whole prior to the 2018 election3) Arizona could see a lot of presidential activity in 2020, which could influence the state’s down-ballot elections.

This Senate race will be one of the top-tier contests in 2020 — handicappers currently view it as a toss-up (Inside Elections and Sabato’s Crystal Ball) or lean it toward the GOP (Cook Political Report). As the GOP has a 53-47 edge in the Senate,4 most paths for Democrats to retake the Senate require capturing this seat (and others) because it may be difficult for Democrats to retain the Alabama seat that they won in 2017. So just like in 2018, Arizona will host a high-octane Senate contest, one that could be pivotal in deciding the Senate majority.


From ABC News:
Who is Martha McSally?